Amazon SES (Simple Email Service) is a cost-effective, flexible, and scalable email service that enables developers to send mail from within any application. You can configure Amazon SES quickly to support several email use cases, including transactional, marketing, or mass email communications. Amazon SES’s flexible IP deployment and email authentication options help drive higher deliverability and protect sender reputation, while sending analytics measure the impact of each email. With Amazon SES, you can send email securely, globally, and at scale.
Amazon SES Benefits
Amazon SES also supports email receiving, enabling you to interact with your customers at scale. Regardless of use case or sending volume, you only pay for what you use with Amazon SES.
2. Optimize your deliverability:
Use the reputation dashboard, which includes account performance insights and anti-spam feedback, to maximize your deliverability.
3. Send messages efficiently:
Email sending statistics, including email deliveries, bounces, and feedback loop results, help you to measure the effectiveness of each email outreach.
4. Scale securely:
Amazon SES authentication options such as Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) confirms your right to send on behalf of your domain. Virtual private cloud (VPC) support makes email sending from any application secure. Amazon SES is globally available with HIPAA eligibility, in-region compliance (C5, IRAP) and global certifications (Fed-Ramp, ISO, GDPR).
Amazon SES Features:
1) Sender Configuration Options
2) Flexible Deployment Options:
Shared IP Addresses :
By default, Amazon SES sends email from IP addresses that are shared with other Amazon SES customers. Shared addresses are a great option for many customers who want to start sending immediately with established IPs. They are included in the base Amazon SES pricing, and their reputations are carefully monitored to ensure high deliverability.
Dedicated IP Addresses:
For customers that want to manage their own IP reputation, you can lease dedicated IP addresses to use with your Amazon SES account. You can also use the dedicated IP pools feature to create pools of those IP addresses. Customers can either send all traffic from these dedicated IPs or use configuration sets to align specific use cases to specific IPs.
Owned IP Addresses:
Amazon SES also supports Bring Your Own IP (BYOIP). This feature lets you use a range of IP addresses that you already own to send email with Amazon SES. This makes leveraging current investments and migrating from other email service providers easy.
3) Sender Identity Management and Security:
Amazon SES supports all industry-standard authentication mechanisms, including Domain Keys Identified Mail (DKIM), Sender Policy Framework (SPF), and Domain-based Message Authentication, Reporting and Conformance (DMARC).
4) Sending Statistics:
Amazon SES provides a few methods for monitoring your email sending activity, helping you fine-tune your email sending strategy. Amazon SES can capture information about the entire email response funnel, including the numbers of sends, deliveries, opens, clicks, bounces, complaints, and rejections.
5) Reputation Dashboard:
The Amazon SES console includes a reputation dashboard that you can use to track issues that could impact the delivery of your emails. This dashboard tracks the overall bounce and feedback loops for your account, and can inform you when other deliverability-impacting events occur, such as spamtrap hits, references to blocked domains in your emails, and reports from reputable anti-spam organizations.
6) Deliverability Dashboard:
The Deliverability Dashboard (via the SES API v2) helps you understand and remediate issues that could impact the delivery of your emails, such as suboptimal email content, and attempting to email users who have unsubscribed or bounced in the past.
7) Email Receiving:
When you use Amazon SES to receive incoming emails, you have complete control over which emails you accept, and what to do with them after you receive them. You can accept or reject mail based on the email address, IP address, or domain of the sender. Once Amazon SES has accepted the email, you can store it in an Amazon S3 bucket, execute custom code using an AWS Lambda function, or publish notifications to Amazon SNS.
8) Mailbox Simulator:
The Amazon SES mailbox simulator makes it easy to test how your application handles certain scenarios, such as bounces or complaints, without impacting your sender reputation. Using the mailbox simulator is as easy as sending a test email to a specific address. You can use the mailbox simulator to simulate successful deliveries, hard bounces, out-of-office responses or feedback.
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